Creative communication for cultural heritage - II level Table of contents Basic information Statistics / Formal status Characterization of the E&T programme Basic information Institution Academy of Fine Arts of Brera Name of programme (original language) Comunicazione creativa per i beni culturali II livello Web link to the E&T programme https://www.accademiadibrera.milano.it/index.php/it/comunicazione-creativa-i-be… Cultural Heritage Area Safeguarding and preservation Dissemination and Communication Programme description The Course is organized in a single curriculum, and has as its objective the training of highly specialized professional figures in carrying out enhancement activities within or in collaboration with public or private institutions. The course has been designed to provide students with skills in the various sectors of communication, from traditional to new media, and to enable them to develop professional skills in relation to the various activities for the enhancement of cultural heritage, among which they have particular emphasis is placed on the design of exhibition projects, considering exhibitions and museums as the main communication tools for cultural heritage. The training activities are carried out in the form of ex cathedra courses, workshops, seminars and courses that are held in collaboration with museums, such as the Poldi Pezzoli Museum, which participates with the entire building and its external designers. Particular emphasis is given to the internship, which provides the student the opportunity to couple the training in class with the practical training gained through work activities, in cooperation with museums, institutions, galleries and companies in the national territory operating in the field of cultural heritage. Focus on: - the world of exhibitions and museums - innovative communication processes applied to exhibition activities - the conception of integrated communication projects for exhibitions and museums Is the programme a joint degree programme? No Double degree No Joint delivery No Cooperation with other institutions Poldi Pezzoli Museum as well as other museums, institutions, galleries and companies in the national territory operating which cooperate for hosting internships Qualification provider Academy of Fine Arts of Brera Does the E&T programme lead to a formal qualification? Yes Name of the qualification (English) Master Degree in Research and Project in Museum and cultural heritage Name of the qualification (Original language) DIPLOMA ACCADEMICO DI SECONDO LIVELLO IN DASL09 RICERCA E PROGETTO PER IL MUSEO E I BENI CULTURALI Education category (HE/VET/HE-VET) Higher Education (HE) Education format Formal Programme Type Initial E&T Academic degree Master One time event or regular basis Programme takes place on a regular basis Frequency yearly Last time it the programme took place (start date) 2021-09-01 Number of annual graduates of the programme 0 Statistics / Formal status Core function Engagement and use ESCO - Occupation 262 Librarians, archivists and curators in museums Does the programme lead to a regulated profession? No EQF 7 NQF 7 ISCED level of programme 7 ISCED field 747 Characterization of the E&T programme Credit system ECTS ECTS credits 120.00 Student work load (hours) 830h Duration 2.00 Years Years Study format Full-time Are there access requirements? Yes Access requirements Description Graduates of I level in Disciplines of the enhancement of Cultural Heritage have direct access to the course. Graduates of the three-year degree classes L-1, L-3, L-5, L-10, L-17, L-19, L-20, L-21, L-42 undergo an aptitude interview. Teaching language Italian Programme learning outcomes The acquisition and deepening of methods, knowledge and operational skills, which are able to fit in with flexibility and planning attitude in the various areas of cultural heritage enhancement, with particular focus on museums and, more generally, on communication seen as a decisive moment in the enhancement of assets and contexts. The course fills a gap in university education, where enhancement is seen above all from the aspect management and management, while the communication courses are mostly aimed at companies or information and others consider the cultural heritage sector. The latter today requires innovative forms of communication to speak to different categories of the public through tools and languages that, without betraying the correctness of the information content and the peculiarities of the heritage, also know how to excite and involve. The course, placing itself in creative research which characterizes the academies, responds to this specific need by realizing in particular the following training objectives: 1. learning of the disciplines that allow to acquire a theoretical domain and research skills addressed to communication and enhancement processes involving museums and the various categories of cultural heritage, including architectural contexts and landscape. 2. acquisition of transversal skills in the “project practice” which allows to develop creativity and the critical thinking, and at the same time to develop skills in teamwork, experimenting with new approaches and skills. 3. acquisition of tools and techniques to develop projects in the publishing field, in web graphics and in multimedia applied to museums, exhibitions in general and communication events. Proportion of VET (practice) element (in % of workload) 18% Is there a mandatory (external) practical training? No Mode of delivery of education / training Presence Are grants available? No
